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Jumat, 20 November 2015

Free Download Marketing Accountability: A New Metrics Model to Measure Marketing EffectivenessBy Malcolm McDonald, Peter Mouncey

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Marketing Accountability: A New Metrics Model to Measure Marketing EffectivenessBy Malcolm McDonald, Peter Mouncey


One of the biggest issues facing marketers today is accountability for marketing expenditure. No CEO or CFO wants to hear that their marketing investment was a failed gamble. 

Marketing Accountability by Malcolm McDonald and Peter Mouncey is a breakthrough for marketing and important reading for marketing professionals. Based on seven years of research into global best practice in marketing, it investigates every aspect of this key topic including strategic marketing planning and marketing due diligence, before introducing a marketing metrics model that will help marketing directors align marketing activities with corporate strategy. Dozens of charts and tables illustrate the concepts in two-color print. 

Marketing Accountability will enable senior executives to measure the impact of marketing activities against the goals of an organization, and empower marketers to justify their actions to both CEOs and their Chief Financial Officers.

  • Sales Rank: #3809668 in Books
  • Published on: 2011-02-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.39" h x .67" w x 6.73" l, 1.14 pounds
  • Binding: Paperback
  • 304 pages

Review
"Marketers and other corporate executives will find this book a useful guide to deciphering the Rosetta stones of their corporate functions and perspectives." --Choice

"The book is pretty technical, but its clear, two-color layout helps make its charts and graphs more accessible." --getAbstract.com

About the Author

Professor Malcolm McDonald enjoys a global reputation as a leading authority on marketing. Emeritus Professor at Cranfield University, he is also Chairman of six companies and works with the operating boards of some of the world’s leading multinationals. He has written over 40 books including Marketing Plans: How to Prepare Them; How to Use Them and Malcolm McDonald on Marketing Planning as well as more than 100 articles and papers. 

Peter Mouncey is an experienced marketing professional who now works in marketing education and consulting. A visiting fellow of Cranfield University School of Management, he is also a Director of the Cranfield Marketing Measurement and Accountability Forum.

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Rabu, 18 November 2015

Download Ebook ReflectionsBy Gai Eaton

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ReflectionsBy Gai Eaton

From 1978 to 1996, the late Gai Eaton gave a series of talks on BBC Radio about Islam and its role in contemporary society and this account features 86 of these talks—variously titled “Reflections,” “Words of Faith,” and “Pause for Thought.” Providing a beautifully clear and accessible introduction to Islam’s central tenets, principles, and practices, this book utilizes wisdom, humanity, and humor to teach those interested in a spiritual approach to life.

  • Sales Rank: #279268 in Books
  • Published on: 2013-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.43" h x .56" w x 5.51" l, .0 pounds
  • Binding: Paperback
  • 184 pages

About the Author

Gai Eaton was a teacher, a journalist, and a consultant for the Islamic Cultural Centre in London for more than 20 years. He was a member of the British Diplomatic Service and is the author of Islam and the Destiny of Man, King of the Castle, and Remembering God.

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Selasa, 10 November 2015

Free Download The Casting Handbook: For Film and Theatre Makers 1st edition

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The Casting Handbook: For Film and Theatre Makers 1st edition

  • Published on: 1707
  • Binding: Paperback

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Minggu, 08 November 2015

PDF Ebook The Fallout (The Compound)By S. A. Bodeen

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The Fallout (The Compound)By S. A. Bodeen

Eli and his family lived in an underground shelter they called the Compound for six years. They thought they were the only survivors of a nuclear attack, but when Eli learned that it was all a twisted experiment orchestrated by his tech-visionary father, he broke the family out. His father died trying to keep them imprisoned.

Now, the family must readjust to life in the real world. Their ordeal has made them so famous, they must stay in hiding―everyone from fatalists preparing for doomsday to the tabloid media wants a piece of them. Even worse, their father's former adviser continues to control the company Eli and his twin brother are the heirs of.

As Eli tries to determine who the family can trust, he learns the nightmare of the Compound―and his father's experiment―might not be over. The Fallout is S.A. Bodeen's highly anticipated, thrilling sequel that will keep readers on the edge of their seats.

  • Sales Rank: #245457 in Books
  • Published on: 2013-09-24
  • Released on: 2013-09-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.60" h x 1.28" w x 6.45" l, .95 pounds
  • Binding: Hardcover
  • 336 pages

From School Library Journal
Gr 7-10-This book picks up in the weeks after the shocking events at the end of The Compound (Feiwel & Friends, 2008) and basically recounts the fallout of the family members' escape from the compound, where they were locked away for six years, and the death of its brilliant but unstable patriarch. Justifiably shell-shocked, most of the Yanakakis clan, believing the world as they knew it has fallen, concentrate on shielding themselves from the intrusive media and survival nuts who want to know their story. Pages are devoted to them settling in to a new home, but nothing much really happens. Eli has been reunited with his twin, who avoided imprisonment at the faked Armageddon, and the narrative reveals what everyone eats and wears, and how they pass the time. Mom is furious that her husband's henchman, Phil, is in charge of YK Industries until the boys become 25, and they go to the company to make a show of interest. Eli randomly picks from many charitable involvements a folder detailing the Progeria Institute's grants and demands a visit to the facility. Lackluster plot elements are thrown in: an adopted older sister's interest in her birth parents; trips to Costco, a Mariner's game, and the aquarium; stomach flu; and people posting online with sightings of them. None is particularly compelling. Eventually a threat of sorts to Eli and two of his siblings results in abduction and some discoveries, but few readers will experience shock or dismay on the characters' behalf.-Suzanne Gordon, Lanier High School, Sugar Hill, GAα(c) Copyright 2013. Library Journal. LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

From Booklist
In this follow-up to The Compound (2008), Eli, his mother, and his siblings have been reunited with his twin and their grandmother after spending 2,000 days believing their world had been obliterated by nuclear attack. It was a lie, one of many told by Eli’s brilliant but amoral father. Now, while trying to deal with the fallout (so to speak), Eli comes to believe that the horrors may not be over and that his father is still alive and hatching his next plan to control both his family and the world. Eli’s first-person narration increases the immediacy of this standalone psychological thriller. Though the prose can be didactic, the emotion and pacing are realistic, and Bodeen does a fine job conveying the characters’ paranoia and readjustment while living in the public eye after a sensational media event. Hints that the mad-scientist father is still on the loose, and enough action to offset the introspection, should make this appealing for a wide readership. Grades 8-11. --Cindy Welch

Review
“A psychological thriller.” ―Booklist

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Kamis, 05 November 2015

PDF Download Music Fundamentals: A Balanced ApproachBy Sumy Takesue

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Music Fundamentals: A Balanced ApproachBy Sumy Takesue

Music Fundamentals: A Balanced Approach, Second Edition comprises a textbook/workbook and interactive website designed for those who want to learn the basics of reading music. Intended for students with little or no prior knowledge of music theory, it offers a patient approach for reading, writing and even performing music. Musical examples range from Elvis Presley songs to Beethoven symphonies, from rhythmically challenging African songs and syncopated Brazilian choro melodies, to humorous Filipino ballads and Schubert lieder. The website includes graded quizzes and numerous skill training exercises.


By reinforcing musical concepts with numerous written examples, offering a more balanced mixture of global, classical, and popular music, and encouraging practice through an online, interactive tutorial, Music Fundamentals: A Balanced Approach, Second Edition is a comprehensive textbook for building musical foundations.


Second Edition Features:




  • Modular structure allows instructors to reorganize chapters.




  • A variety of exercises help the student transform knowledge into practice:




    • Listen and sing exercises for ear training



    • Keyboard drills to be played on a real keyboard or piano, or the keyboard insert provided in the inside cover



    • Clapping and counting exercises to ingrain a cerebral understand, but also a visceral feeling for pulse and rhythm



  • Workbook review exercises at the end of each module facilitate progress to the next module.



  • "Cultural Notes" discuss musical genres or place musical examples in a broader social context to give an enriched approach to music learning.



  • Online tutorials assist with ear training and general concepts, and streaming of audio examples help to connect the study of theory to real music-making.



The website features student interactive tutorials, and an Instructor Manual supplements teaching with a wealth of classroom exercises.

  • Sales Rank: #40073 in eBooks
  • Published on: 2013-12-04
  • Released on: 2013-12-04
  • Format: Kindle eBook

Review

I really like the marriage of performance elements and written notations in this textbook...The fundamental topics are…in depth and have good hands-on practice opportunities. "The book has attractive features that other books don’t have, such as more performance opportunities and more aural exercises - Jeannie Barrick – Texas Tech University, Texas

I…love the online element. It is easy to use and easily accessible - Denise Grupp-Verbon – Owens State Community College, Ohio

I like how rhythm and meter studies…ear training etc, and composition exercises are mixed in. So much easier to present all these different approaches to the material when it is all in one place. - Lynda Reid – South Plains College, Texas

About the Author

Sumy Takesue is an Instructor at Santa Monica College, teaching theory and class piano. She has taught at University of Hawaii (Hilo) and the University of Southern California.

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